Merge Co | Brand + Social Design for Olly Olly & Co

THEIR BUSINESS

Lauren, founder of Olly Olly & Co struggled to find activewear that was premium quality, technical enough for the wide variety of classes she was doing while also made in an ethical way was proving difficult so she decided to create her own! By using fabric made from regenerated ocean waste she created a solution to the problem of the ocean waste she had seen from all my beach clean ups.

MY STRATEGY

Olly Olly & Co's brand is clean and bright with a sophisticated and minimalist quality. Inspired by the beauty and colours of Byron Bay, the graphics are uncluttered and aspirational, with a touch of opulence. Clean and modern fonts with precise lines create a nice contrast between the shapes of the rolling ocean and reinforce the simplicity of the brand’s style. The colours are fresh and bright, to encompass the youthful quality of the brand, while darker tones reinforce the sense of luxury and quality. The style is modern and refined, with a sophisticated youthful spirit that allows the brand to remain stylish yet timeless.